Zurich: Toblerone must drop “Swiss” from its packaging because mountain -shaped chocolate will no longer be produced exclusively in his home country from 2023.
Founded in 1908 at the Tober Family Factory, triangular chocolate was produced in Bern, in the heart of Alpine.
But the brand owner, the American food giant Mondelez International, said Toblerone will open a new production line at Slovakia at the end of the year “to respond to the increase in demand”.
Mondelez International told AFP in a statement that was removed that they continued to invest in the Bern factory.
Toblerone Chocolate, famous in the world, to make big changes
Founded in 1908 at the Tobler Family Factory, Toblerone was produced in Bern
Zurich: Toblerone must drop “Swiss” from its packaging because mountain -shaped chocolate will no longer be produced exclusively in his home country from 2023.
Founded in 1908 at the Tober Family Factory, triangular chocolate was produced in Bern, in the heart of Alpine.
But the brand owner, the American food giant Mondelez International, said Toblerone will open a new production line at Slovakia at the end of the year “to respond to the increase in demand”.
Mondelez International told AFP in a statement that was removed that they continued to invest in the Bern factory.
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The launch of the production line in Slovakia, where Mondelez also produces Milka and Chocolate Suchard, “will open a significant capacity” on the Bern site, which will ultimately make it possible to “produce millions of additional bars,” Mondelez said.
For legal reasons, the changes we bring to our production require us to adjust our packaging to comply with Swiss law, especially to remove the word ‘Switzerland’ from the front of the packaging,” said the company.
Toblerone produces seven billion chocolate stems per year, with 97 percent of production exported to 120 countries. They are everywhere in airport fees free shops.