The influencer media kit combines a CV, portfolio, business card, and cover letter into one document. You can compare it to a personal website that provides a complete picture of you as a professional and person. It is a promotional bio where you can illustrate previous collaborations, professional achievements, and results you are proud of. Hence, you must include all of the details you want potential brands to know about you and highlight the trump cards that set you apart from your peers.

The process of making a media kit

There are numerous kits available on the internet. However, you should take the approach that best reflects your personality and allows you to discover yourself. Remember to make the kit both an informative document and an aesthetic piece of art. Here are the most important points to include while creating a media kit to win over brands’ hearts.

Make your biography

Write a few introduction sentences in your authentic voice and personal style about what you want brands to know about you. Describe the type of content you create, the social media platforms you are present on, and the niche in which you are an expert. Furthermore, discuss your values, outlook on life, goals, and statement. Brands must work with influencers who share their corporate values. Persuade them with your text that you are the match that a brand is looking for.

Testimonials

Experienced influencers can also include testimonials from previous brands with which they have worked. Nothing beats social proof when it comes to convincing businesses to work with you. Testimonials can aid you to stand out from the crowd of less experienced and successful influencers. But be truthful here. Include only genuine, unsolicited testimonials. People can easily verify the authenticity of testimonials, and you do not want to be embarrassed due to any dishonest behaviour.

Include eye-catching images

Influencers have a lot of photos to choose from, so this is not an issue. Furthermore, keep in mind the brand that reaches out to you and attach relevant images. For example, if a beauty brand approaches you, include images of you applying makeup or promoting a beauty brand. If it is a clothing brand, demonstrate that you are a fashion blogger with a primary focus on this niche. Brands should notice a reference to their niche in your photos right away. This is a so-called personalized approach to creating a media kit that everyone nowadays appreciates.

Demographic information for the audience

This is crucial because it will assist the brand in determining whether you are the right influencer for their business or not. Include as much information about your target audience as you can in this section, such as:

• Age of the average follower
• Your target audience’s gender and location

Along with the metrics, you should include screenshots of your audience insights. Depending on the type of brands you want to work with, you may also want to include education level or occupation information. It would help if you also considered including information about your audience engagement, such as the percentage of your audience who engages with posts regularly and the top-performing posts.

Mention website and blog statistics

If you are a blogger who relies heavily on search marketing, you might notice that your social media follower count is not particularly high. In this case, statistics such as the number of visits and unique page views your blog receives every month are recommended. If you have a popular blog and social media accounts, you can include these numbers on the same page as your social media figures.

Options for collaboration

At this place in your influencer media kit, the brand knows almost everything there is to know about what you have to offer. All that remains is to specify what kind of partnerships you seek and how much your services cost. Create a page in this section that details all of the types of collaboration options you are interested in. You can include options such as:

• CPA marketing campaigns
• Ambassadorships
• Fixed-price advertisements

It is entirely up to you which options you include in this section. This will assist you in successfully managing the client’s expectations from the start.

Pricing

Prices and rates for various types of posts and packages should be included. You can include estimated prices for services such as:

• stories
• Posts
• Videos
• cross-platform packages
• Instagram packages

If you want, you can also offer custom packages in which brands can specify which combination of posts they want. Prices for this can be agreed upon during the collaboration agreement stages.

Your contact information

If you include all of the above, you will have a winning influencer media kit that will have marketing managers all over the world rushing to contact you. So, do not forget to include a section with your contact information so that they can get in touch with you.

Closing thoughts

Finally, you can now sit back and wait for brands to contact you after you have prepared your media kit. When they do, send your kit to any brands with whom you want to collaborate. So here you have everything you need to know about creating and utilizing an influencer media kit.