Reliance Retail Ventures Ltd, Retail Sleeve Conglomerate Mukesh Ambani-LED conglomerate, on March 1 announced investment in the 30-year designer brand Abraham & Thakore (A & T) for “majority betting”.

The purpose of investment is to build a brand global appeal in the fashion market and lifestyle, said Reliance Retail.

Reliance Retail “strives to take advantage of deep understanding of the reliance Ltd (RBL) subsidiary about prosperous Indian customers and heavy crossing digital, retail operation, marketing, and supply chain platforms, to build global demand for Abraham & Thakore brands in fashion and lifestyle . Category, “he said in a press release.

Currently led by David Abraham’s trio design, Rakesh Thakore and Kevin Nigli, A & T was launched back in 1992. The interpretation of Indian textiles began with the loungewear and a collection of houses that were first sold in the Conran shop in London and then in global stores Liberty, Browns, Harrods, and Selfridges.

Abraham, Thakore and Nigli “will continue to lead the brand creative direction”, Reliance Retail states.

“The use of attractive Abraham & Thakore materials and traditional textile techniques has made a design signature that is very typical for the brand,” Isha Ambani, Director Reliance Retail, said.

“With Indian luxury customers who undergo a generation of consumption changes, there is a high appreciation for the eternal design of Abraham & Thakore, and we are very happy to partner with the brand to bring unique expressions from Indian workmanship to consumers globally,” he added.

According to David Abraham, the partnership of A & T with retail giant holds the potential to “redefine the Indian luxury landscape”.

“Through this partnership we will expand the presence of the brand and bring together a collection of fashion and lifestyle that will include household furniture and lounge clothes,” he said.