ITC Diversified Entities on Thursday said it has collaborated with India’s investment, a non-profit business by the central government for the promotion and facilitation of national investment, to trim innovative ideas for plastic substitution with single use and automate separation.

Under Collaboration, Paperboard and Special Paper Division (PSPD) has launched the challenge of the ITC sustainability innovation, which will support the idea of ​​innovative startup on sustainable packaging and intelligent waste management solutions, the company said in a statement.

As part of the initiative, through the Portal Startup India, ITC PSPD invited a response from startup against the challenges arranged by the company to find sustainable and intelligent technology-based solutions that can replace single plastic use and automate the process of separation waste with smart technology – the solution to improve Efficiency and speed.

The CEO of PSPD ITC Vadiraj Kulkarni said the disposal of plastic and non-biodegradable waste continued to cause the biggest challenges in managing solid waste in India. The problem is further exacerbated because the segregation of post-consumer waste is inefficient at the source, which leads to a lot of garbage that ends in a very polluting landfill.

” We, at ITC, believe that business, both large and small, with their large managerial and innovative capacity, can gather to contribute significantly to finding innovative and sustainable and sustainable waste management solutions, which lead to transformative changes in society, ” Kulkarni added.

Investing the Indian Managing Director and CEO Deepak Bagla, ” We look forward to accelerating efforts to more sustainable economic growth through innovative ITC sustainability challenges. The innovative startup will be able to show off a-made-in-Indian solution that encourages India to a circular economy ”.

ITC said for sustainable packaging paper and paperboard paper categories.

As for the separation of waste, collection, and handling, the focus is an innovative and technology-based solution for managing household waste and cities based on different types of materials, such as paper, metal, glass and stiff plastic. ” The idea must include an effective income model for waste management ecosystems and leads to significant additional benefits of the method that applies as the desired result of the solution, “he added.