Ecommerce Enabler Gokwik has collected $ 35 million in the B Funding Round led by Think Investments and RTP Global and joined investors with Sequoia Capital India and Matrix Partners India.

So far, the company has collected $ 55 million.

Founded in 2021 January by Chirag Taneja (Chief Executive Officer), Vivek Bajpai (Chief Technology Officer), and Ankush Talwar (Head of Data Scientists), Gokwik helped the direct-to-consumer (D2C) brand to personalize shopping experience. The company has worked with more than 250 clients and aims to grow their income of 5-6x in the coming months.

We personalize shopping experiences and it helps in a better conversion for our traders,” Chirag Taneja told MoneyControl.

In recent months, Gokwik has given the growth of the value of dirty merchandise (GMV) of more than $ 1 billion for traders, the company said in a statement. It has worked with more than 250 brands including D2C such as Mamaearth, Boat, and Noise.

With the newly collected funds, the company plans to expand its team consisting of 150 members and improves technology and data science. It plans to enable more payment options, increase prepaid success rates and provide alternative financing. The company also plans to go into Southeast Asia.

We have been able to increase the conversion rate by 50 percent. When we expand our merchant network, we will continue to democratize shopping experiences, and we will continue to bring improved solutions to help them realize additional GMV, “said Taneja.

The e-commerce industry market value in India is around $ 22 billion in 2018 which is estimated to reach $ 200 billion in 2027, according to Statista.