The release of ‘Brahmastra Part One’ which is awaited, is said to be the most expensive Hindi film ever made, failed to make the enthusiasm of Inox Leisure and PVR in D-Street. Stocks end more than 4 percent days lower because mixed reviews began to drip from fans and film analysts.

This film has gotten more negative reviews than positive. We expect a collection of box offices for life for life RS 130-190 Crore. With the current trend, we may end at the bottom end of that estimate, “said Karan Taurani from Elara Securities in an interview with CNBC TV-18. It is noteworthy here that the film has been made with a large budget of RS 400 Crore.

Film trading expert Taran Adarsh ​​said in a tweet that the film was ‘disappointing’. That’s ‘high in VFX, low in content’ according to him. The film business analyst Atul Mohan found ‘manuscripts’ disappeared from the film, echoing the views of some fans who called it ‘only visual treats’.

Ahead of the film release, PVR and Inox Leisure shares rose 2-4 percent in the last five days. But on major event days, stocks lost 5 percent each ending at 1,833 hospitals and RS 494, each in NSE. The stock also dragged a good media 0.13 percent lower.

According to reports, an order in advance for this film has passed RS 23 Crore for the opening weekend. But, Taurani believes that with negative reviews entering, the occupancy rate may decrease further. Adding to the misery of the cinema is a high ticket price. Tickets for 3D playback have been valued as high as 1,200 Rs in the Delhi-NCR region.

July and August has been bleak in terms of box office performance. 12-13 big films have been bombed. We believe that Q2fy23 will be the worst quarter for exhibitors in the last five years, because content has not been in accordance with the target, “Taurani said. The latest box office disappointment is Aamir Khan-Starrer Laal Singh Chaddha and Akshay Kumar-Starrer Raksha Bandhan.

Taurani believes things will change for the better than Q2fy24 and so on. “Right now, we see all backlog content, written 2-3 years ago. During Pandemic, the audience preference has changed and the industry needs time to adapt to this. “

When coming to the stock metric, Taurani believes that Inox and PVR are traded with a reasonable assessment. Approval for the merging of the two will be a big trigger for stocks, he believes. In fact, PVR has held a shareholder meeting and creditors on October 11 to ask for their approval for the merger scheme with Inox Leisure.

Other brokers also continue to be bullish in stocks. Emkay Global has a buying call on PVR with a target price of 2,340 RS. Prabhudas Lilladher has bought a call in Inox with a target price of RS 699.