The Cat industry is set to add other colors in its palette as JK Cement Ltd, the famous gray cement manufacturer, has announced its robbery into the paint business.

The company’s board, who met tonight, cleared the company’s proposal to enter the paint field. JK Cement will enter the paint business through a fully owned subsidiary.

The Board has also approved the investment of Rs 600 Crore into paint efforts that will be infused over a period of five years.

“Subsidiaries will manufacture, sales, trade, import, and export and deal with all types of paint and allied products and services,” said the company in submitting the Stock Exchange.

The paint sector, which was once dominated by several companies such as Cat Asia, Nippon Cat, and Cater Cat, had witnessed several new players lately. For example, Aditya Birla Group announces the paint business through the free unit of Industries. Then there is a jindal paint. In addition, MRF also makes special paints for automatic and white item segments.

“More than four decades, the company has partnered with the needs of Indian multi-sectoral infrastructure on the strength of its product excellence, customer orientation, and technology leadership,” said the company on its website.

JK Cement operation began with commercial production on its flagship gray cement unit in Nimbahera, Rajasthan in May 1975. The company has a capacity of gray cement installed by 15 million tons per year at this time, making it one of the top cement producers in this country.

“JKCL is a dugout wall manufacturer No. 1 in the world and the third largest white cement producer, globally, with a total capacity of white cement 1.20 million landfill and 1.2 million landfill dempta capacity. JK White Cement is sold in 43 countries around the world And the company has a strong international presence with two subsidies, JK Cement Works Fujairah FZC and JK White Cement (Africa), “said the company website.